How I went from business identity crisis to clarity and became unstoppable

Ready for an honest look at how clarity saved my ass? Read this post about my personal journey about how I went from business clueless to biz clarity, attracted clients and cash, and started feeling unstoppable.

When I started my business, I had no clue what I was doing. The first 2 years were an absolute struggle. My biz was all over the place, without a concept, strategy or roadmap. I had no goals, no idea who my audience was, no idea what they needed, and no idea why they’d need me.

Get The Top Secret Tools I Use To Grow My Brand + Plus, How I Book My Coaching Clients And Where I Found The Best Software For It!

Ever wondered what goes on behind the scenes of running and growing a coaching business? Every brand needs the right framework to run smoothly so you can concentrate on growing your brand without the daily headaches of running the backend.

How I helped my coaching client book 11 new clients + How I can do the same for you

When my first 1:1 coaching client approached me to work with her, she was struggling to attract new clients to her brand.

The reason WHY she wasn't attracting the right kind of people became clear once we started working together: There was no alignment between her brand foundation and brand message, which confused her audience.

Once we fixed this, my client was able to book 11 new clients almost immediately (mind-BLOW-ing)

Here’s how we did it.

How To Start Building And Growing Your Email List With ConvertKit

I'm in love with ConvertKit! It has not only helped me grow my list from 0 to over 1k subscribers, but it has also revolutionized the way I think about email marketing. Before switching to ConvertKit, I had been building my email list with a free MailChimp account. But I soon began to lose track: "Who was on my list?", "How did they sign up?", "Which freebie was most popular?".

Soon I began avoiding my email list because I simply couldn’t cope. And that was reflected in my sign-ups: On a good day, I only gained about 1 - 2 subscribers, which was frustrating.

But now, with ConvertKit, the picture is completely different. I love emails, and I gain 10 - 15 new subscribers every single day, and it blows my mind!

Let me show you how I do it.

7 Experts tell YOU How to Build the Perfect Lifestyle Brand on Instagram

"How do you build the perfect lifestyle brand on Instagram?" is a question I get asked a lot. For many female entrepreneurs, building a lifestyle brand is the holy grail because it allows you to be totally you, and to build a business around your personality.

But mastering the art of building a successful lifestyle brand can be tricky. And that’s why I asked 7 Instagram experts who've actually done it to share their best-kept secrets on building the perfect lifestyle brand in an exclusive interview.

So, DRUM-ROLL ladies... Grab a notebook and a cup of your favorite beverage, get comfy and let’s dive into the interviews.

How Instagram influences my brand - A success story by Elaine Rau

Elaine Rau started off her blog by scraping together her last pennies and writing about who she wanted to be - a female entrepreneur.

Because she wasn’t an entrepreneur herself at that time, she started to interview female entrepreneurs who were already doing what they loved, to gain valuable insights.

The interviews were a big hit with her audience, and from that day Elaine became an entrepreneur in her own right. With nearly 8k followers, her Instagram account is bursting with interviews about entrepreneurship, creativity, tears and sweat, and other success stories sure to inspire others.

I decided to interview her to see what role Instagram played in building her brand.

How I Grew My Brand On Instagram From Zero To 1K In Less Than 2 Months

I started using my personal Instagram account in April 2016 with absolutely no game plan or strategy. In December 2016, I tried picking it up again, but quickly lost interest because I wasn't seeing any results.

It wasn't until March 2017 that I eventually returned to Instagram. Only this time I wanted to use it with intention. It was then that I finally managed to grow my account and boosted my brand from zero to 1k in less than 2 months.