Elaine Rau started off her blog by scraping together her last pennies and writing about who she wanted to be - a female entrepreneur.
Because she wasn’t an entrepreneur herself at that time, she started to interview female entrepreneurs who were already doing what they loved, to gain valuable insights.
The interviews were a big hit with her audience, and from that day Elaine became an entrepreneur in her own right. With nearly 8k followers, her Instagram account is bursting with interviews about entrepreneurship, creativity, tears and sweat, and other success stories sure to inspire others.
I decided to interview her to see what role Instagram played in building her brand.