3 Hashtag Strategies To Grow Your Audience On Instagram + FREE Top 50 Hashtag Guide

Do you have hashtag strategies?

Or are you a little scared of hashtags because you are not exactly sure how to use them?

Relax, you are not alone. I once, just like many creative entrepreneurs, erm... hated them.

Well, not hated them but I just wasn’t sure how to use them. I tried a few times but never saw results and it only left me confused. Now, I love them and can’t get enough of them. Why? Because I started to use them strategically and those powerful bundles really help me grow my audience.

Let me show you 3 super easy strategies to grow your audience with hashtags.

3-hashtag-strategies-to-grow-your-audience-on-IG-+-free-50-#'s-guide02.png

But first, what is a hashtag?

A hashtag (#) helps to identify a word or a phrase on social media. I like to think of hashtags as sub-communities online. Every hashtag has an existing group of cult-followers already behind it. So when you choose your hashtags you are basically choosing the communities you want to hang out with on social. Pretty cool, huh?

Choose up to 30 hashtags per post.

Some people advise only using a handful but in my opinion every hashtag not used is a wasted opportunity.

Instagram gives you the chance to tap into 30 different or similar communities with just one post. Make the most of it. But remember - the more strategic you are in choosing your hashtags, the better.

 

Download my FREE Top 50 Hashtags Guide for creative female entrepreneurs + small biz owners here.

 
Top 50 Hashtag Guide For Creative Female Entrepreneurs + Small Biz Owners
 
 
 

 

Today I’m going to show you my 3 favourite hashtag strategies to grow your audience on IG. Before we start, let’s get clear on your purpose you want to achieve with your post on Instagram.

Are you trying to find your audience?

Do you want to grow your followers?

Do you want people to engage with your content?  

(Of course, we ALL want all 3 but for now, focus on your main goal)

 

HASHTAG STRATEGIES #1

POPULAR VS NICHE

Separate up your hashtags into groups of popular ones and some niche ones.

What do I mean by that?

Pick and mix your hashtags

Popular hashtags are great as they have tons of people using them. BUT that also means the chances of your post being seen by many people is very low (like teeny tiny).

Whereas on the other hand, niche hashtags are likely to be seen by less people BUT those people are into the same stuff as you, so they are more likely to engage with your content. And that my friend, is your end goal.

(Would you rather own 1% of a 100% market or 100% of a 1% market.)

 

Use up to 5 really popular hashtags...

… like #entrepreneur and #business but that are still related to your content. My rule of thumb is to never use a hashtag with more than 500,000 posts.

 

Use up to 15 hashtags...

… that are a bit more specific but still popular - for example, #femaleentrepreneur or #onlinebusiness only get around 50,000 - 100,000 posts

Use up to 10 hashtags...

… that are really niche like #savvybusinessowner #creativepreneur or #momblogger.

The rule of thumb here is to go for niche hashtags that have as few posts as possible, think 1000 - 5000.

 

Tip

This strategy is great to experiment with to find out who your audience really is (if you need help defining your audience click here). Try swapping different hashtags, exchanging those that don’t work for new ones that do over a period of least 7 days (1-2 post max/ per day). Really take some time and click on each hashtag and take a good look around if that really is the community you want to be part of. It’s easy to get influenced by industry leaders by using their hashtags. But, what works for them doesn’t necessarily work for you, and this is about finding YOUR tribe and YOUR hashtags.

 

 

Download my FREE Top 50 Hashtags Guide for creative female entrepreneurs + small biz owners here.

Top 50 Hashtag Guide For Creative Female Entrepreneurs + Small Biz Owners
 

HASHTAG STRATEGIES #2

KEYWORDS

Brainstorm 15-20 keywords your audience would type in.

Put yourself in your audience’s shoes.

If you were them, what would you type in to Instagram? Look for exactly those keywords. They can be location-specific like #london, or about specific people like #beyonce.

Use phrases like #butfirstcoffee or #wednesdayfriendsday.
 

Tip

Don’t overthink it and just type as you would speak. Then research each hashtag and make sure it’s an active one. To do that, just click on the latest post associated with that hashtag. If it’s 3 days old, the hashtag is active. If the last post used with this hashtag is 3 months old, the hashtag is pretty much dead.

There is no point using the most popular hashtags if it’s not what your audience would actually be looking for.

This is a great way to grow your followers.

 

HASHTAG STRATEGIES #3 COMMUNITY HASHTAGS

Some communities that you want to target have their own hashtags and I just use those.

For example Melyssa Griffin created her own hashtag #TNChustler to engage with her community more easily. Look for active community hashtags to find a like-minded communities of people already engaging with content.

The best hashtags are a mix of all 3 strategies, so go explore and don’t be afraid to try new hashtags or swap some out, because hashtags are unique and so is your audience. Embrace it. Now go hunt your hashtags and grow your audience thru the roof gal.

 

 

Download my FREE Top 50 Hashtags Guide for creative female entrepreneurs + small biz owners here.

Top 50 Hashtag Guide For Creative Female Entrepreneurs + Small Biz Owners
 


The best hashtags are a mix of all 3 strategies, so go explore and don’t be afraid to try new hashtags or swap some out. Since you are unique, so is your audience. Embrace it. Now go hunt your hashtags and grow your audience thru the roof gal.

 

BONUS TIP

Ever wondered why Instagram sometimes posts your photo without any hashtags at all? There is a simple reason for it: you’ve gone over the limit of 30 hashtags, in which case IG posts your photo without any caption at all.

 

What are your favourite hashtag strategies? Or what is your experience with hashtags? Or do you have any questions? Leave a comment below.