I started using my personal Instagram account in April 2016 with absolutely no game plan or strategy. In December 2016, I tried picking it up again, but quickly lost interest because I wasn't seeing any results.
It wasn't until March 2017 that I eventually returned to Instagram. Only this time I wanted to use it with intention. It was then that I finally managed to grow my account and boosted my brand from zero to 1k in less than 2 months.
I didn't love Instagram at first. But that was because I didn't understand how to use it. I just used it as a channel to quickly upload a photo for my business, not my brand. My feed was lacking a flow and purpose, and I hadn't a clue what to post. Hence, I had zero followers. Sound a bit like you?
Now, I absolutely love it. I build my tribe and I get to help other entrepreneurs with their brands on Instagram every day. It's the most amazing feeling in the world.
Instagram helped me make sales
I have been invited to do guest posts and best of all, I have made sales of my digital products (I made my first sale with just under 500 followers. You don't need a large following to make sales if you use Instagram right).
People buy people. And they buy from me because I have used my brand on Instagram to create trust and build connections. I consistently give out lots of free value, and I use my visuals to draw new people in.
My page views are growing non-stop and my website traffic is on the up up up. My Facebook group has tripled in size from 11 to over 550 people, and has turned into this beautiful community I absolutely love.
With Instagram, all of this only took me 2 months. And I can help you do the same.
Instagram put my brand on the map
Before Instagram I had no brand or business.
Since I started using it, my email list has exploded.
And the best bit?
My email list is growing on auto-pilot every single day. People sign up to my freebies without me doing anything. In the morning I wake up to find new people already on my list, which is incredible. And my numbers convert as high as 36% (which is like every 3rd person signing up).
Before I began using Instagram to grow my brand, I would get 1 - 2 subscribers per day, or sometimes per week.
Now, I'm getting an average of 8 new subscribers every single day. I have never paid for ads or promoted my posts. My traffic and my following is growing organically. And I love that!
My free 5 day Insta challenge has gone viral, and has been shared over 2.3k times (which absolutely blows my mind).
Why your email list matters more than your Instagram followers
Ok Kris, that’s great, but why are you telling us about your email list growing when this is supposed to be about Instagram?
Because unlike your Instagram followers, you own your subscribers on your email list. If Instagram was to shut down tomorrow, you wouldn’t have access to your followers. Followers are like monopoly money - worth nothing unless you convert them into email subscribers.
That's why everything I teach is aimed at getting your followers off IG and onto your email list. In my course, I want to teach you how to boost your brand on Instagram and how to build brand awareness, so people have a reason to check your website out outside IG.
I didn't start out on Instagram.
In September 2016, I was offering bloggers brand advice. But I had never been a blogger myself, so my business was a real struggle.
I felt lonely sitting behind my desk, typing away into the night, day in and day out. I had no interaction with other entrepreneurs and I wasn't getting any feedback on my work.
I was sick of wondering "Am I on track? Does anyone even care about what you do?" I started to become miserable and lost motivation for my business.
To escape the drag, I turned to Instagram.
Instagram gave me a sense of community
I remember the day at the end of March 2017 when one of my posts got the most overwhelming response - with even some industry leaders liking it. Suddenly, I felt I had connected with like-minded power girls around the globe and I just thought, "WOW".
It blew my mind.
Instead of typing away at my desk, day in, day out, I suddenly felt like there were people at the other end who needed my help. That’s when things clicked for me. Instagram was ma girl.
I started listening to what people needed help with, and found the perfect sweet spot between my skills + my passion + my audience's needs.
I shut down my website (my925escape) and rebranded completely. I scrapped all the content I had created and started over.
How I took my brand from zero to 1k in less than 2 months
Instagram is a visual platform.
It took me a while to figure it out, but IG is not just a collection of different images chucked together. It's more like a consistent stream of images that tell a story. If you look at really successful accounts, you notice that they all tell a story (in my course, I've collected plenty of examples to show you in detail why they work).
And my strategies are built around visual storytelling.
I worked with major brands before I started building my own brand on Instagram
My passion for brands landed me some kickass jobs around the world in Stockholm, New York (as an intern), Berlin and finally London.
For 10 years, I worked as digital Art Director for major brands from Nike to British Airways, Toni & Guy, BMW, adidas and Rita Ora (just to name a few).
During that time, I discovered the power of visual storytelling and why repetition is a good thing. Visual storytelling comes down to doing a few things right, as I explain in depth in my course, 'Boost Your Brand On Instagram'.
I helped big brands tell stories and sell a lifestyle and a feeling, rather than just a product. Before you sell, you need to build trust and recognition.
Instagram is THE visual platform for visual marketing. I can help you build a strong brand, create brand awareness and use Instagram to boost your business.
In my course, I lay out all my strategies and take you by the hand so you can do the same for your brand.
Without your tribe, your brand is nothing.
Today, my brand is making an impact on people's lives.
I get tagged and linked to, recommended and referred to as the 'expert on Instagram'. It feels amazing. And it's all thanks to the strategies I used to build brand awareness around my brand.
"I've just had my first ever regram (had an IG account for about 2 years). I'm also getting more comments and feel inspired with my direction my Instagram posts now have. Thanks for being the real deal!" (@thinkbefeelwonderful)
I absolutely adore my tribe, and I am seriously behind you, cheering for every one of you. You and I are in the same boat. So, if you are feeling stuck on Instagram, then I can help you.
Boosting your brand on Instagram, the fastest growing social media network, is crucial for the success of your business.
How I can help you boost your brand on Instagram
In my course, 'BOOST Your Brand On Instagram', I outline all the things I did so that you can get there faster than it took me to figure things out.
I'm not a fan of 'hacks' or 'get rich quick' schemes, because even if one of those hacks worked and you gained 1k followers a week, what will you do to maintain them? What will you give them to keep them coming back?
Let me show you how - and give you the tools - to build your brand online and offline. What you'll learn in my course won't go out style, no matter how many times Instagram changes its algorithm.
So, are you ready to boost your brand on Instagram, grow your following and make some sales?