Elaine Rau started off her blog by scraping together her last pennies and writing about who she wanted to be - a female entrepreneur.
Because she wasn’t an entrepreneur herself at that time, she started to interview female entrepreneurs who were already doing what they loved, to gain valuable insights.
The interviews were a big hit with her audience, and from that day Elaine became an entrepreneur in her own right. With nearly 8k followers, her Instagram account is bursting with interviews about entrepreneurship, creativity, tears and sweat, and other success stories sure to inspire others.
I decided to interview her to see what role Instagram played in building her brand.
What makes you a Ladybossblogger? Describe your brand.
I am a lady boss and a blogger so I guess that makes me a ladybossblogger :D I blog about lady bosses around the world and highlight their businesses via in-depth interviews.
How did you start out using Instagram for your brand?
I actually started it by just featuring the faces of the ladies I interviewed on the blog and wrote a caption linking back to their post. I decided to make all the images black and white because I wanted my page to look uniform and that was the only way I knew how to accomplish that. I also read somewhere that a monocrhomatic instagram page was more visually appealing and that human faces garnered more likes and views!
I realized that all the accounts I avidly followed all had to do with inspirational quotes because I wanted to be encouraged everyday. I realized then that I could also be a source of encouragement and started to pair the ladies faces to their quotes from their interview and that launched the second phase of my instagram feed.
Recently I launched the third phase which not only includes quotes, but also helpful articles and resources on the blog with links back to where to find them so that our followers will not only be encouraged but also have solid ways to help them overcome certain parts of their business that they are struggling in or need extra assistance with.
What was the most inspiring interview you did, and why?
It is so hard to choose one but if I must it will have to be Emily Lyons, founder of Femme Fatale Media. She started her business with only $80 in her pocket when she was just 23 years old and has already amassed 200,000+ followers! She has been featured in Forbes, Huffington Post, MAXIM, FHM, NY Post, Globe and Mail and has worked with the Warner Bros., UFC, Sony as well as celebrities including Justin Beiber and Drake! She has just accomplished so much in so little time... it is really admirable!
Even with so much media coverage under her belt, she isn’t cruising and personally reached out to me to get featured on my blog LadyBossBlogger, which was not only a huge compliment for me but also pushed me to create bigger packages in order to accommodate more clients! She has pushed me to work harder... I need to get on her level of HUSTLE!
Do you feel there is a common thread with the ladies you interview and if so, what is it?
Yes, we are all striving to find purpose and give meaning to the world we live in. Different people may seek to do this in different ways, but in general everyone wants to find their place in the world and make it a better place. You can read my personal story if you’d like.
What role does Instagram play in your business?
Instagram is huge for my business, not only is it one of my more popular platforms, it has generated lots of clients for me and is a great place to keep up with my followers and clients. Taking the time to interact online no matter what platform you use is good for business.
Has Instagram helped you grow your business and if so, how exactly?
I have people reach out to me daily via email after they check out my Instagram page because right there at the top where I get to write a few lines about what my business is, I have a call to action in all capital letters: “ASK ME HOW TO GET FEATURED ON MY BLOG”. I also wrote out my email there so people can contact me and we can connect off social media and in a more professional setting. Use that space wisely, make sure people know what you do and how to contact you!
What role does Instagram play in terms of building your brand?
I actually base the content of my blog off of what will work on Instagram according to the ‘rule of thirds’. No matter if you use a phone or your computer to sift through Instagram, there will always be three columns so I make sure my designs look good in that pattern.
What was your best-performing post on Instagram and why do you think it was so successful?
The best performing quote was “Tough times never last, but tough people do.” I think it is really well put and isn’t an overly used phrase, in fact, that was the first time I had seen that quote myself and immediately added it to my mottos. I think it resonates with people not only on a business level, but also on a personal level which makes it mean that much more.
Where do you find the majority of your audience - Instagram, Pinterest or Facebook?
The largest following I have on a specific platform is currently Instagram, but the best source of traffic to my blog is definitely from Facebook, probably because links are clickable and easily accessed on there. I just started getting into Pinterest and am learning how to leverage it.
How has Instagram helped you spread the word about your brand?
Instagram is kind of like my personal virutal assistant, it helps tell my story and my brand when I am not there to do so and allows people to see what my brand is all about before they decide to contact me.
Does your audience engage differently with your posts on Instagram compared to how they engage on your blog?
Yes, people usually comment with an emoji or short comment on Instagram v.s. longer and more in depth comments on the blog.
What is the one thing you get out of Instagram that no other social media platform offers you and your brand?
The simplicity Instagram offers plus its great visuals and user friendliness makes it one of my favorite platforms to use for my brand.
Thank you Elaine.
Connect with Elaine Rau here
Curious to read the interview Elaine Rau did on me? Click here.
Have you ever been interviewed or interviewed someone? Leave a link in the comments.