Do you feel like you don't really know who your brand is trying to attract on Instagram?

Do you feel like jumping around from one content topic to the next, firing out random posts at your audience, and hoping some stick? 

Does your Instagram account feels like a chore rather than a joy?

(And are you creating heaps of stress for yourself as well?)



So, if you have been running around like a headless chicken, then it’s time to pause.

Same as any successful business, building a kickass brand starts with finding your tribe.

This is the foundation of your success.

The more targeted and niche you are, the better your brand can serve people, and the clearer YOUR offering becomes to THEM.

Now they have a reason to engage with your brand.


Hey, I'm Kris!

Did I tell you that for over 10 years I’ve worked in some of London’s top advertising agencies, creating digital campaigns for global brands?

So, stop stressing yourself out about Instagram

(you’ll only get grey hairs).

Let me show you how you can find your tribe.



Finding your tribe is easy and only takes 3 steps.


Step 1.


First, define who the ideal audience is for your brand.

Then I'll show you how to find out as many insights about them as you can (using my fave tactic: social listening.

The answers are out there and I'll show you where to look for them.)


Step 2.


Once you know your audience’s pain points and struggles, you can create a solution you your audience's problem.

I'm going to show you how to position your brand in your audience’s sweet spot.


Step 3.


Now is the time we attract your tribe to your brand with relevant content.

I’ll show you how to create 1 month's worth of relevant and valuable content

(YES, that’s ONE whole month’s worth of content) to attract the right audience to your brand.

Create one month worth of content with my e-Book

I managed to grow my account from zero to over 1k followers in less than two month.

My numbers might not sound super galactic, BUT they convert into signups and sales.

My engagement rates are as high as 36%, and people actually click through to my website and subscribe to my email list.

(Remember, it doesn’t matter how many followers you have on Instagram. What matters is to get the right followers onto your email list.)

Since I found my tribe, using my methods explained in this e-Book:

My email list has more than tripled.

(Growing my email list is no longer one of my concerns and it now happens on autopilot,

which blows my mind, every day.)


Instagram helped me make my first sales, AFTER I found my tribe.

Isn’t it time you started finally making some sales too? 

(Not just watching other entrepreneurs in your industry make theirs?)

Just imagine how freaking amazing you would feel?


So, stop stressing yourself out about Instagram (you’ll only get grey hairs).

Let me show you how you can find your tribe with my eBook 'Find Your Tribe with the Value Sweet Spot Formula™.

A complete step-by-step guide to find your tribe and develop the right content strategy for your brand on Instagram.

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Is this e-Book right for me?


The Value Sweet Spot Formula™ e-Book is the perfect workbook for you, if you are a:

  • A struggling female entrepreneur (either B2B or B2C), a blogger or a small business owner, and if your posts have no engagement, attract no new followers and nobody clicks through to your website (and worst of all... no sales!)
  • If you need Instagram coaching so you can coach your clients, and help them attract more of the right people to their brand.

  • If you work with clients who are asking you lots of questions about how to use Instagram for their brand, and you want to be able to answer ALL of them and look a little like the Instagram-know-it-all-Guru.


My eBook comes with set of worksheets

(which you can even use in your client meetings. Either print them or read directly from your screen.

Those worksheets are designed by me and I use them myself)

Find your tribe with the value sweet spot formula™

The secret is not to be all things to all people but to really find the tribe that is right for your brand and offer the perfect solution to your audience’s problem.

(That’s what I call The Value Sweet Spot™)

Find your tribe with the value sweet spot formula™

After working through my eBook you will have:

  • Defined who your ideal audience is and identified their main problem.

  • A clear idea which tribe your brand should be trying to attract.

  • Developed a solution to your audience’s problem and created content ideas around it.

  • 1 month’s worth of content to post from your Instagram account.

  • A feedback tracker to monitor the feedback on your IG account and refine your audience even more.



Do you do refunds?

I’m afraid I can’t offer refunds at this point.

I have tried my best to outline my product in as much detail as possible to you here on this page.

If you have any specific questions about if this eBook is right for you, please use the contact form to send me your message. I’m happy to answer all of your questions and get back to you ASAP.

Name *


Stop dreaming about making sales.

Take matters into your own hands and let’s start finding your tribe.