Who are you trying to serve? (Describe your audience - either the kind of people you are already working with, or those that you want to work with in the future)
(Why do you get out of bed every morning? What is your motivation? Why is it important for you to make your brand famous?)
(Don't worry if you are not sure on this one yet. Just put down what comes closest. There is no right or wrong.)
What do you feel drawn to about my work?
Can you tell me why they didn’t work for you? (This is really just to help me help you better this time.)
How seriously do you want this change on a scale from 1 - 10?